Brand amplification
Signal & Gain is a boutique creative agency that builds on the singular voice of your company in order to deliver campaigns and communications that capture the imagination – all while reaching tangible areas for customer growth.
Since 2018 we have been helping clients to scale their businesses from the UK to around the world. We understand what makes your business special; our job is to make sure everyone else does.
We understand what drives your customers & develop unique strategies to get you heard by the right people.
Build Trust
By learning the motivations of your customers and the driving factors in your marketplace we instil complete confidence in your business.
Celebrate Individuality
We realise that each business is distinct, which is why we take the time to get to know you and use this as the foundation for your marketing.
Communicate Effectively
Our reputation is built on creating engaging messaging that stands out in a crowded marketplace.
Joe Beech
Marketing Director
Joe is an experienced Marketing Director with proven success in scaling and nurturing businesses. Based in Northwich, he founded the company (originally Power Up Marketing Ltd) in 2018 to support businesses through periods of growth. Easy to work with, ruthlessly efficient and a creative problem solver.
Tess Rafferty
Creative Lead
Tess Rafferty knows how to tell a story. She has written on over 500 episodes of television and worked on campaigns and causes across the US before moving to London. She brings with her an insatiable curiosity to understand how your business works so she can communicate your unique Val Props to future customers.
Clients we support
Signal & Gain works with a select number of clients that can receive the attention they deserve. We support clients in a variety of spaces including commercial transport, food & beverage, leisure & retail and entertainment media.
Our clients value high impact campaigns that want to drive commercial growth through expert positioning and strategic communications designed to enhance visibility, build trust and establishes authority.
We value our close working relationships with our clients and recognise the importance of these connections in preventing high churn client turnover experienced in other agencies. At Signal & Gain, we want to put a ring on it.
Work
Kind words
"...they've become a trusted partner"
"marketing's best kept secret"
"a key part of our business success on the world stage"
“Joe is a fantastic artwork partner who genuinely felt like part of our team during our packaging rebrand and beyond. They were incredibly quick, responsive, and always happy to help, even with last-minute requests. Their artworking expertise and collaborative approach made a real difference, and they’ve become a trusted partner we hugely value and look forward to continuing to work with ongoing.”
Kerry Atack, Managing Director – all plants
“Signal & Gain have been an essential marketing partner to BlueSeal air curtains since 2018, supporting us in our ongoing development as we have broadened our outreach to new territories worldwide. Signal & Gain have been a key part of our business success on the world stage and are a consistently reliable and creatively driven agency that understands the industry we operate in and helps to communicate our message in a way that represents our company perfectly. “
Tom Opdam, Business Development Manager – BlueSeal Air Curtains
“Tess is an absolute pro! Not only is her work sharp, original, and a delight to read, she delivers it with such a great attitude. If you need a writer who’s a pleasure to work with and can write in your brand’s voice (but better), look no further than Tess.”
Kim Gamble, Executive Producer – The Colbert Report
“I’ve worked with Joe before and always found him keen to learn and very able to translate “technical details” into a more accessible presentation. He has recently completed a number of pieces of work for me and it has all been very well received by the profession. Needless to say, I’ll be back.”
Lionel Curtis, Managing Director – Clairvaux
“Signal & Gain came along at the perfect time for Rex, as we were looking to make our business more visible across the industry. It’s hard finding a partner that we felt could represent us in the right way and make us stand out in a crowded marketplace. They do exactly that, and helped to give us the voice we need during a huge period of growth for the company. Together we have built a brand that does Rex justice through social media, trade show events, PR, sales outreach and vehicle branding that doesn’t compromise on what makes us unique.”
Darren Towler, CEO & Founder – Rex Vehicles
“Tess Rafferty is an excellent writer and creative thinker. She nimbly offers creative concept solutions that meet, or exceed, our strategic goals and is able to sharply translate concepts into compelling writing. When given feedback, she’s able to seamlessly integrate notes on drafts and overall, has been wonderful to work with.”
Julie Hermelin, Managing Partner – Gutsy Media
“I have worked with Signal & Gain for a number of years now for creative, content and production support and it is always a joy to work on campaigns together. They are a valuable creative resource that has helped give our customers’ campaigns life and I can always rely on them to deliver imaginative work consistently. Put simply, Signal & Gain are marketing’s best kept secret and I’d be lost without them.”
Lisa Byrne, Tonic Consultancy
“Tess is a magnificent wordsmith. Her voice and prose can dazzle even the most cynical of readers. Her writing is lyrical, engaging and accessible – and in a noisy media landscape it stands above so many others.”
Jennifer Reitman, Publisher – Dame Media